GILMORE, AURORA BLVD - I write the notes for this article in between preparing coffee and taking pictures for HCF’s second talk about Art, this time about how to make a breakthrough particularly for young visual artists. The talk was very interesting with panelists coming from curators and gallery owners (Gerry Tan, Dan Raralio, Eileen & Chit Ramirez). The talk was also well attended by art students, art teachers and art practitioners.
Ptr. Raul fielded several questions to the panelists to discover answers on how a young artist can be able to make a breakthrough. Answers from the panelists revealed that breakthrough can be on several aspects: financial, personal and social.
Financial Breakthrough
Panelists delved on the practical side of art and suggested the following steps for financial breakthrough:
- Know yourself and what you want to say
- Study continuously – apply for grants, know what’s happening
- Develop content of works
- Invest in your materials
- Document your works – catalogues, etc.
- Market your works, visit galleries and present yourself, inform critics but don’t hard sell
Additional to this is to break free from third world artist psyche which is primarily constituted by low self esteem and inferiority complex. Filipino artists are able to match their international counterparts.
Young artists should also consider tapping collectors, art competitions and auctions. In relation to this, Ptr. Raul asked if there is a movement in Philippine art. A panelist answered that it can be determined by finding out the flow of where the money is. Artists specializing in figurative art migrated to non-figurative and vice versa. Another panelist on the other hand suggested that figurative art is the general trend since for collectors they are easier to understand , explain and thus sell. Buyers also deemed abstract art is easier to do. On the other hand figurative art is deemed as harder to do buyers. Adding to this, a panelist mentioned that the abovementioned point of view was more “Marxist.” Solution to this dizzying movement is by finding a balance in sustainability.
Ptr. Raul asked the panelists if they found truth in Andy Warhol’s statement “the best art is making money.” Most of them warned of taking this part of art to the extreme. They gave an example of an artist who antedated his new works to an earlier successful work so as to make an easy sale. This was fooling buyers and also fooling himself. Other results of this would be :
· Loss of joy in art making because of too much pressure from the market, devoured by demand
· Giving collectors too much control that they virtually become the artists
· No time to think and improve
· Limitation in content of work to just what collectors or auctioneers want
· Saturation of the market
About the trend of Filipino artists selling their works in international auction houses, one panelist mentioned that art works which can also be viewed as limited national assets are lost this way.
Personal Breakthrough
Suggestions by panelists in making a personal breakthrough are:
· Finding a new vision
· Finding a new use for old material
· Create content and substance not just immediate visual impact
· Don’t be overly concerned with trends and by following or breaking them
· Know yourself and your message
· Determine your intention and define your audience
· Don’t cut corners
· Go through several avenues of validation.
· Popularity doesn’t validate art. Most collectors don’t study well. They just rely on word of mouth.
· Lots of money do not equate to taste.
· Market works you are proud of and not what collectors’ want.
Social Breakthrough
Perhaps the highest of breakthroughs is this one. One panelist cited the criteria for choosing a national artist – that he or she has not just produced excellent work but has impacted the lives of people.
What is a breakthrough art? Art which gets people to think. Artists have the power of image making and art which engages is truly powerful. How do we define this power? It is the capability of propelling people to do things. It is art which leaves a legacy and influences lives.
Works of FEATI students and teachers are currently on display at HCF Gilmore Hall.




















